Sun turns its back on Labour

With a general election in Britain approaching fast and the autumn of party conferences in full swing, there's been some major shifts in the country's politics. It may not be until next May when the British go to the polls, but the Sun, the best-selling newspaper in the UK, has already changed sides and after three runs (1997, 2001 and 2005) when it lent its support to the rejuvenated Tony Blair's New labour it has again backed the Conservaties, yelling on the front page that "Labour has lost it". It's subject to debate whether one redtop newspaper can actually swing the results with its endorsement of one party or another, but after it sided with Labour in recent elections and against it in 1992, when it ran a scolding piece to undermine Neil Kinnock, there's little doubt it vastly helps to have it in your camp. Anyhow, the declaration from the Sun political editiors that the Labour government has run its course is capable of reverberating across the public opinion and sending shockwaves through the corridors of power on Whitehall and in Brighton, where the annual Labour conference is taking place.